Cat First. - KARIMOKU CAT
PlayPlay
Cat First. - KARIMOKU CAT
カリモクキャットのコアバリュー、“キャット・ファースト”の思想を愛猫家へと伝えるWeb CMです。カリモクキャットのプロモーションの一環として、2月22日の猫の日にあわせて公開。猫目線と飼い主目線を交差しながら、猫との日常を描きました。
Web commercial/branding movie for KARIMOKU CAT- introducing the brand's core value, "Cat First." to all cat lovers. The movie was released on February 22nd— National Cat Day. We portrayed a cat's everyday life by intersecting the view points of both the cat and the cat owner.
CLIENT
カリモク家具株式会社
AGENCY
RINN Inc.
CREATIVE DIRECTOR
Masahiro Ryohara (RINN Inc.)
DIRECTOR / CINEMATOGRAPHER / EDITOR
Yasuhiro Tamura (EXIT FILM)
CAT MODELS
Bell and Suzu (anicas)
MODEL
Sachico Tamazawa
PRODUCTION MANAGER
Sora Tamura (EXIT FILM)
CAMERA ASSISTANT
Ryo Takahashi
COLORIST
Max Golomidov
HAIR&MAKEUP
KOTO (UM)
SPECIAL THANKS
MOTHERHOUSE
CAMERA
ARRI ALEXA Mini