Video Link

The Sakura Hackathon 2014 event was held over two days, from April 12 (Sat.) to the 13th (Sun.) at the Community Laboratory of Tomorrow (below referred to as “Laboratory of Tomorrow”).
The theme of the event was to “using cherry blossoms as a basis to create ideas and services that can increase the number of people who visit the Tohoku area of Japan.”
Fujitsu, which operates The Laboratory of Tomorrow, has made attempts to attract tourists from Japan and abroad to the famous Sakura viewing spots of the Tohoku area, becoming a participating member of the “Tohoku, Yume no Sakura Suishin Kyogikai” (a council to promote cherry blossom-viewing tours in Tohoku), a public-private joint partnership social innovation effort to create growth in Japan through expanding the number of people who visit and tour its areas.
8 teams, comprised of 40 engineers, designers, and students gathered at QUANTUM, the innovation studio of TBWA/HAKUHODO located in Shibaura, Tokyo, bringing their knowledge and skills to create output within a limited time frame.



All Direction: Yasuhiro Tamura (
Music: [.que] (


Camera: Canon 5DMK3
Lenses: Canon 14mm f2.8, 50mm f1.4, 100mm f2.8, 24-105mm f4.0, Sigma 85mm f1.4, 70-200mm f2.8
Editing & Coloring: Premiere Pro, After Effects, Audition